Head of Influence Marketing

Key Responsibilities

• Develop an influencer marketing strategy for Europe and Asia;
• Integrate influencer marketing into the overall marketing strategy;
• Define directions, processes, and approaches for working with influencers;
• Manage and develop the current team;
• Oversee a budget of $300–500K per year;
• Supervise external contractors and agencies across different countries;
• Attract influencers in trading, investment, and crypto-related niches;
• Build long-term partnerships;
• Launch integrations across Telegram, YouTube, podcasts, and niche media outlets;
• Develop relationships with brokers, affiliates, and financial media;
• Set up performance tracking for each influencer;
• Analyze impact on deposits, user activity, and LTV;
• Prepare reporting for senior leadership.

Requirements

• 3+ years of experience in influencer marketing within fintech, trading, or crypto;
• Experience managing a team and an annual budget of at least $200K;
• Understanding of financial advertising regulations across different jurisdictions;
• Experience working in international markets;
• Fluent English.

Nice to have

• Own network of contacts among financial influencers;
• Experience working at a broker, crypto exchange, or fintech startup;
• Public presence in the industry or experience speaking at conferences.

We Offer

• Competitive salary. Exact amount depends on your skills and experience and will be discussed during the interview;
• Salary review based on performance results (Performance Review);
• Office-based role in central Moscow (Frunzenskaya metro station, Sadovye Kvartaly);
• 5/2 schedule with flexible start of the working day;
• Paid lunches;
• Friendly team, opportunity to influence processes, team-building activities.